• The primary audience for this training are individuals who have public information responsibilities as their main job or as an auxiliary function at the state, tribal, local, or territorial level of government

• • Explain why Emergency Public Information is important during an incident
• (Unit 1) • Recognize the functional needs and challenges of different audiences
• (Unit 1) • Demonstrate the role and function of the PIO in both day-to-day and emergency environments
• (Unit 2) • Compare actions PIOs can take to work with the news media
• (Unit 2) • Using the strategic communications planning model, develop a public awareness campaign
• (Unit 3) • Using the strategic communications planning model, develop an incident communications strategy
• (Unit 3) • Using 95% activity scenarios, demonstrate public information skills in the areas of writing, on-camera interviews, media relations, and social media campaigns
• (Unit 4) • During an emergency or crisis situation, demonstrate public information skills
• (Unit 5) • Update the public information training goals
• (Unit 6)

IS-100.c An Introduction to the Incident Command System, ICS 100

IS-702.a National Incident Management System (NIMS) Public Information Systems

IS-909 Community Preparedness: Implementing Simple Activities for Everyone

IS-29a Public Information Officer Awareness Course