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Course Information
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Basic Details
Name
MGT-318 Public Information in a WMD/Terrorism Incident (All Hazards)
This course examines the role of public information in managing any weather event or incident including WMD/terrorism incidents and provides practical training in crisis communication techniques, during such incidents, it is imperative that community leaders, incident managers, and public information officers are prepared to communicate with the public through the news media. The course focuses on the role of public information in incident management, the information needs of the public in a crisis, and the various means of effectively communicating through the news media.
Target Audience
The jurisdiction's key elected officials, Public information officers, Non-government organizations; Key department heads, Fire services; Law enforcement; Public health; Private sector; Governmental administrative; Key public health and medical personnel; and Emergency management officials from both the public and private sectors
Course Objective
The nature of man-made (terrorism and WMD) incidents; Implications of such incidents and weather events for the public information function; Conducting emergency public information programs within the framework of the National Incident Management System (NIMS) and the National Response Framework (NRF); Integration of the Joint Information Center with the Incident Command/Unified Command system; Approaches to working with the news media in a disaster; Constructing effective initial public statements; Identifying and preparing spokespersons and experts; Planning and conducting press conferences; Developing an effective Crisis Communication Plan and Crisis Communication Team; and Communication objectives and action steps for each of the six phases of the crisis communication life cycle
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