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Name AWR-209 Dealing with the Media: A Short Course for Rural Responders
Dealing with the Media: A Short Course for Rural Responders is designed to provide rural first responders with the skills and knowledge to quickly adopt the role of public information officer (PIO) if/when needed and to communicate with the public through the media. Many rural first responder organizations do not have a full or part-time PIO on staff. Therefore, in the event that a first responder is thrust into the role of PIO, whether it be roadside at the scene of an emergency or detailing directions to the public in a crisis situation, it is important to understand how the media works and how best to work with the available media outlets. First responder organizations often appoint one or more of their colleagues to assume the role of talking with the media, or arranging and assisting with such contact, in both emergency and non-emergency situations.
Target Audience
  • Formal or informal PIO in the area of emergency management, EMS, fire service, governmental administrative, hazardous materials, health care, law enforcement, public health, public safety communications, and public works
Course Objective
  • At the conclusion of this module, participants will recognize the role of the media and possess the knowledge and skills to work with them
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