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Basic Details
Name L-105 Public Information Basics
To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.
Target Audience
  • Emergency Management Communications
Course Objective
  • Using the strategic communications planning model, develop a public awareness campaign (95%) Using the strategic communications planning model, develop an incident communications strategy (5%) Indicate the purpose of a public awareness campaign Identify the steps in developing a public awareness campaign Develop a strategy for an awareness campaign on a selected topic Change the method of developing a plan to follow the 8-step StratCom process Demonstrate the role and function of the PIO in both day-to-day emergency environments Compare actions PIOs can take to work with the news media during day-to-day and emergency situation Describe different public information written products Apply effective news release writing guidance Adapt or repurpose written media products for social media Describe what types of impressions specific body language might convey during an interview Identify elements of an interview the PIO should consider ahead of time Identify steps a PIO needs to
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Instructor Pre-requisites
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